Beckon

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About Beckon

Beckon is The Source of Truth for Marketing™—enterprise software that delivers clean, trusted data and real-time marketing intelligence for agile decisions at the speed and scale of modern marketing. The first platform to combine data best practices with marketing best practices, Beckon provides automated data management, total visibility into cross-channel marketing performance, integrated campaign planning, omnichannel analytics, real-time dashboards and scorecards, and marketing KPIs right out of the box for fast time to value. Beckon is for marketers who want to bring order to messy data, see what’s working across it all, spend wisely, maximize ROI, and tell the story of marketing’s impact on the business.

Beckon Key Features

  • Marketing Analytics Software
  • Marketing Performance Management
  • Omnichannel Marketing Analysis
  • Cross-channel Reporting
  • Paid-to-Earned Media Ratio
  • Marketing ROI
  • Marketing KPI's
  • Cross-channel Marketing Optimization
  • Marketing Dashboards
  • Marketing Scorecard

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This page was last updated 10 January 2017 02:02
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