I had no idea what I was doing with my website half the time and I didn't even know what SEO really meant, but I found this tool explained what I needed to know and why. I think it could be better in the social recommendations. I have a Twitter for my page, and it recommended I create a profile, like it didn't recognize that I already have one. But it gave me ideas on how to get links to my site as well as fixing more technical stuff. All in all I like it a lot!