What is rais?
rais is for busy, SME online retailers (and their agencies), who want to grow revenues faster and easier by converting more customers, across marketing channels.
How does rais do this?
A combined customer data enrichment software and "do-it-together" service ensures that customer data is harnessed and operationalised, delivering a guaranteed return on monthly licence fees.
What type of company is rais?
At the heart of the rais technology is a clever process, which automatically unifies, cleanses and mines 1st and 3rd party customer data. This creates a Single, enhanced view of every single customer. This enhanced data becomes operationalised through connections with communication channels such as email, Facebook or customer service. And the service wrapper that goes around all of this helps clients ensure they’re getting maximum use of the system.
Why does rais exist?
Competition in retail is getting fiercer. It's becoming harder to keep hold of customers and find new ones who will be valuable over the long term. It’s even harder to do this as a small, understaffed, busy online retailer, who might not have a data management and analytics background.
So rais helps these businesses harness their data to convert more customers, more easily at each point in their customer lifecycle. It also helps them understand what activity has worked or not and what to do next to continuously improve conversion rates.