I use Results Scorecard to track marketing performance metrics like website hits, web site bounce rate, trial-sign ups, Google Adwords performance, social media engagements, and others. The Scorecard is really easy to use- it didn't take me much time at all to learn and the data visualization is great. Results Scorecard also allows to me to make better decisions when it comes to marketing funds because I know which initiatives are working and which are not. I can also see how my efforts fit into the bigger picture. Results Scorecard is a must-have strategic management tool.