Getting feedback is pretty hard and surveys just don't cut it. We all have seen the email from Survey-Primate that feels like you are just getting asked questions that only allow the answers that the company wants to hear. I like Verbate because I can get the answers that clients/customers want to give. I figure why constrain my customers, give them voice to say exactly what they think of me and my service? The result is better than a piece of paper with ticks every single time. If you love your customers, use Verbate!