VMob combines real time data gathering and contextual analytics with personalized engagement, giving marketers in retail and hospitality businesses the data and tools to personalize customer experiences and maximize in-store revenue. The platform connects with a retailer's mobile app, PoS, CRM, marketing automation and other connected devices to analyze customer and contextual data, which is then used to create targeted marketing campaigns that drive in-store sales.
VMob offers a unique combination of an in-house developed enterprise SaaS platform with an expert consulting and services network. This gives the ability to offer maximum flexibility without the costs of bespoke development.
The VMob platform runs on Microsoft Azure, consuming Azure compute and storage services as well as Azure Mobile Engagement, Stream Analytics, Notification Hub and Machine Learning. The platform also includes a Microsoft Power BI content pack to present customer engagement, behavior and purchase data in one dashboard.