The interface is really neat. Most icons are intuitive and it has a really cool dashboard.
Very useful to backup and share my GoPro videos with friends and family, specially because it is well integrated with social media and dropbox. You can also collaborate on creating a new video. Think of google docs meet video editor. Really cool feature!
It has some capability for businesses to monitor how much a video is played. I have not explore that yet, but seems pretty useful.
The interface is smart and makes you want to spend more time on it.