What is b8ta?

Retail designed for discovery.
The next generation of retail is all about discovery, and we are building the infrastructure and tools to power it. From our award-winning experiential stores in cities nationwide, to our powerful software & analytics platform used by retailers across the globe, we are the company shaping the future of shopping in person.

There's a big gap between the innovative products available online and what can be seen or tried in person. In 2015, we founded b8ta to create spaces where shoppers could try the latest products out of-the-box. To support our stores, we pioneered a model called Retail as a Service, whereby brands can easily sign up online to place their products, and use software to manage and analyze their store experience. What started as an experimental store in Palo Alto has grown into a network of stores nationwide that together make up the largest experiential retail footprint in the world.

In 2018, we opened up our Retail as a Service model and software platform to other retailers so that they could bring the best products and measure meaningful interactions in their own stores, and in 2019, we acquired Brickwork to extend the software platform online. Today, b8ta works with hundreds of product brands and retailers, enabling and powering their retail. In addition to operating dozens of b8ta stores across the United States, we power the re-imagined Toys“R”Us stores.

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