bmetric

bmetric is a Denmark-based technology start-up founded in 2013, focusing on optimizing customer journeys and data for brands across Europe. Operating in the IT and software industry, bmetric employs between 11-50 people and utilizes a B2B business model. The company aims to bridge the gap between websites and call centers, providing actionable data to enhance customer engagement and encourage return visits. The company offers a range of personalized website engagement tools and smart customer journey solutions tailored for sectors like e-commerce and retail. Key features include personalized interactions to boost conversions, lead generation optimization, and marketing budget tracking. bmetrics technology integrates with existing systems, enabling organizations to improve sales and service goals effectively. Additionally, it provides real-time call tracking and analytics, enhancing customer insights and operational efficiency. The CEO of bmetric is Mads-Emil Gellert Larsen, and the company is currently in a Series A funding stage.