diDNA

DIDNA offers an ad management platform that automates, optimizes, and simplifies programmatic ad operations for digital publishers. The platform manages this through machine learning, artificial intelligence, and our proprietary rules engine. These are just a few of the driving forces behind our holistic approach to increasing the revenue per thousand page views, CPMs and other viewability metrics for a publishe

diDNA is adtech company that automates and optimizes ad operations resulting in an exponential increase in ad revenue.

Our platform combines programmatic advertising, predictive modeling, machine learning and automation to reduce the complexity digital publishers face.

Some features include...

- Self service client portal & reporting
- Frontend ad code
- automated optimization
- Single script included & portal managed configurations
- 30+ Networks and PMP access for display, mobile, video & CTV
- Google Exchange Bidding for display & mobile
- Malvertising scanning
- Machine learning controlled floors/pricing/auction rules/data leakage/audience tagging
- Frontend controls for lazy load, in-view only rules, direct sold rules & ad formats such as sticky ads, adhesion and in banner video ads
- Full developer API access