Digital Motors

TrueCar, Inc. is a digital automotive marketplace based in Santa Monica, California, founded in 2005. The company connects car buyers with a network of over 13,000 Certified Dealers, offering a wide selection of new, used, and Certified Pre-Owned vehicles. TrueCar aims to enhance the car buying and selling experience by providing transparency and convenience for both consumers and dealers. The platform features tools for vehicle discovery, price ratings, and market context, helping buyers make informed decisions tailored to their needs. TrueCar Plus is a service that allows customers to shop online, arrange financing, and schedule vehicle delivery or pickup, streamlining the entire process. Additionally, TrueCar supports auto-buying programs for over 250 affinity partners, including organizations like AARP and American Express, which broadens its reach and enhances its credibility in the market.