What is FirstHive?
"Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set. With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has customer deployments across Indo-Pacific and US regions today including in some of the leading BFSI, FMCG & Manufacturing enterprises. "
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