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What is Funnel?

Funnel pulls in cost data across all advertising channels where you spend money and combines it with goals and transactions. Automating this process saves many hours of manual data collection and Excel processing, but more importantly increases return on advertising spend.

The superpower of Funnel is that all data is in place from day one, it is also structured and combined in the way needed to make any sense of it. It does not require IT resources or a business analyst to create a new KPI dashboard or report, anyone can do it within minutes. Yes, it's really that simple.

Funnel offers three ways of making use of the data:

- Dashboards & Reports : A very intuitive web app for creating custom dashboards and reports that can easily be shared across people and teams. Contains a powerful analysis tool for data exploring and roll up of data for markets, product categories etcetera.

- API - makes all the data that Funnel pulls down and structure available for internal systems or other BI solutions

- Google Analytics upload - Happy with Google Analytics but missing cost data from non Google channels? No problem, Funnels GA upload pushes cost data to GA every day from the moment you switch it on. Set up takes 15 minutes.

Funnel Key Features

Auto-Upload of Cost Data

API for backend systems and BI solutions

Custom Dashboards and Reports

Integration with Google BigQuery

Integration with Amazon Redshift

Support for all ad platforms

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This page was last updated 12 April 2018 06:09