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Glui

What is Glui?

Playrcart Limited is a technology company based in London, UK, that specializes in enhancing commerce experiences within digital advertisements. Its patented technology allows consumers to complete transactions, such as purchases and bookings, directly within ads, streamlining the conversion process and eliminating the need for redirects. The companys platform-agnostic solution can be integrated across various digital environments, including the open web, social media, livestreams, and out-of-home advertising. This flexibility enables advertisers to capture valuable first-party customer data and performance metrics in real time, supporting effective conversion funnel analysis and campaign optimization. Playrcart focuses on simplifying commerce by embedding transactional capabilities into creative assets, which helps increase conversion rates and enriches marketing data. Playrcart Limited has been registered as a private limited company since September 14, 2011.

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