What is HubSpot?
HubSpot is a leading provider of inbound marketing, sales, and customer service software, known for its innovative approach to digital marketing and customer experience. Founded in 2006, the company has since grown to become a global leader in inbound marketing, with a cloud-based platform that offers a suite of tools designed to help businesses attract, engage, and delight customers at every stage of the customer journey. At its core, HubSpot's platform is centered around inbound marketing. The company's mission is to help businesses create a more human and personalized experience for their customers, through a focus on education, engagement, and empowerment. With features such as marketing automation, email marketing, social media management, and CRM, HubSpot enables businesses to connect with their audience in a more personalized and effective way, building stronger relationships that lead to increased customer loyalty and business growth. In addition to its marketing software, HubSpot also offers sales and customer service tools. With a focus on providing a seamless experience across all customer touchpoints, the company's sales and service features are designed to help businesses build stronger, more loyal customer relationships. This includes tools such as a CRM, live chat, and helpdesk software, which make it easy for businesses to communicate with customers and provide them with the support they need. HubSpot's innovative approach to inbound marketing and customer experience has earned the company numerous accolades, including being named a Top 100 Best Place to Work by Glassdoor, and being recognized as a leader in Gartner's Magic Quadrant for CRM Lead Management. With over 100,000 customers in more than 120 countries, HubSpot is trusted by businesses around the world to help them grow better.
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HubSpot Reviews (252)
- ★★★★★142
- ★★★★★93
- ★★★★★16
- ★★★★★1
- ★★★★★0
Review Summary
Generated using AI from real user reviews
HubSpot earns broad, consistent praise for reliability, scalability, and integration breadth, though users flag uneven support quality and price surprises at scale.
Reviewers across company sizes praise the platform's stability and uptime, which proves especially valuable for teams that depend on daily CRM access. The contact timeline, pipeline management, and dashboard reporting stand out as strengths; users appreciate how quickly they can build custom views and reports without needing a data analyst. Integration ecosystem is a frequent highlight—native connections to Slack, Gmail, Calendly, and hundreds of third-party tools via Zapier mean data flows smoothly across stacks. Admin and permissions setup receive genuine praise: role-based access, property management, and multi-client configuration are described as among the clearest in the category. Onboarding new users or clients typically moves fast. For solo operators and small teams, the free tier and Starter pricing provide real value, and the platform visibly grows with organizations through their early stages.
The main friction points cluster around support inconsistency (responses range from same-day to multi-day, with quality varying by representative), hidden pricing jumps as teams scale (contact limits and feature gates create budget surprises), and automation and reporting limits that bite faster on complex builds. Some users report frustration with the sequence automation learning curve and occasional bugs that recur across updates. A few reviewers note the mobile app lags behind desktop, and the UI can feel cluttered once multiple hubs are active.
★★★★★
Friday, October 21, 2022
“HubSpot for the WIN! Not only is Marketing Hub the…”
HubSpot for the WIN! Not only is Marketing Hub the best customer marketing platform out there, but Sales and Service Hubs have really opened up internal communication and visibility to improve the customer experience.
★★★★★
Friday, October 21, 2022
“One Stop Solution for every Marketing Activity HubSpot is one…”
One Stop Solution for every Marketing Activity HubSpot is one of the tools which every organization needs. Right from capturing leads to nurturing a lead, you need a scalable, robust solution to take care of the entire marketing process. HubSpot fulfills everything.
★★★★★
Friday, October 21, 2022
“I love HubSpot I love HubSpot, to begin with, as…”
I love HubSpot I love HubSpot, to begin with, as I use it every day. The most important thing for me is your customer service in chat. They are beneficial whenever I encounter any issues and resolve them in no time.
★★★★★
Friday, September 30, 2022
“Great availability from teams and support Great availability from teams,…”
Great availability from teams and support Great availability from teams, easy-to-use resources, and support features are AMAZING. Made it easy to learn the tool in depth in only a few months.
★★★★★
Friday, September 30, 2022
“Incredibly user friendly & customisable Since swapping from Salesforce (don't…”
Incredibly user friendly & customisable Since swapping from Salesforce (don't bother) to HubSpot around 18 months ago it has really helped to streamline all our processes in the business including the customer journey. The support is quick and helpful, the software is incredibly user friendly, as well as customisable.
★★★★★
Thursday, September 1, 2022
“HubSpot Helped Us Automate and Scale Our Business With Ease!…”
HubSpot Helped Us Automate and Scale Our Business With Ease! HubSpot has been a huge help in our organization and thanks to our local HubSpot agency partner, World Light Media, I have been able to grow from a intermediate to expert user and manager. HubSpot's marketing automation, CRM, communications, appointment, and reporting tools have helped us increase efficiency and scale our business. HubSpot is an absolute must have for any company wishing to grow and do more with less effort!
★★★★★
Wednesday, July 27, 2022
“I wish I could buy everything from HubSpot. I have…”
I wish I could buy everything from HubSpot. I have been using HubSpot sales pro for a couple months now, and so far, I am very impressed. The user interface is complex, but intuitive. Using HubSpot's plethora of features is surprisingly straight forward. It works very well as our CRM, and for automated followup. Best of all, the tech support is out of this world good. I wish I could use it for everything.
★★★★★
Monday, June 27, 2022
“Never miss leads again. Ever since I integrated Hubspot into…”
Never miss leads again. Ever since I integrated Hubspot into my CRM workflows I have never missed a new lead again. Hubspot free CRM and paid CRM is in my opinion the only option you should consider when in view of CRM software.
★★★★★
Monday, May 30, 2022
“HubSpot and Salesforce are two of the most popular CRMs…”
HubSpot and Salesforce are two of the most popular CRMs out there. They both have their pros, but also some cons that you should know about before choosing which one will work best for your business needs! Hubspot offers more integration with other modules than Zoho does--it's a little fragmented compared to what we're used too in terms on flexibility (you can customize it however YOU like!). However if this isn't enough then opt instead for something such as Forcepoint Foundation or even better yet ActiveCampaign - these platforms offer almost limitless customization options so they'll fit right into any type o
★★★★★
Friday, May 20, 2022
“HubSpot is a powerful and effective marketing platform that can…”
HubSpot is a powerful and effective marketing platform that can help you track your contacts, leads and conversions with ease. I like how easy it was to set up my account by uploading an excel spreadsheet of all the companies data into Hubspot's system - this allowed us access straight away without having any trouble whatsoever! There are also plenty more integrations available for various business software platforms such as WooCommerce or WordPress which makes using HUBSPOT even better than before
