Insightly
★★★★★ 4.6 · 20 Reviews
What is Insightly?
We designed Insightly as a powerful easy to use CRM system for growing business. With integrations to G Suite, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, over 1.2M users in over 200 countries rely on Insightly every single day We believe web based software is the best choice for growing businesses, because you don’t have to worry about anything technical like server upgrades or security fixes. We take care of all the IT stuff like backups, upgrades, and security so you can concentrate on what matters – running your business and getting on with the job. Thousands of businesses rely on Insightly to manage their contacts, tasks and projects, and our infrastructure is built for the task. The Insightly server farm is located in a United States SSAE 16 type II audited data centre with redundant power and cooling, active fire detection and suppression, and staffed 24×7 by senior systems and network engineers. We utilize storage infrastructure that is highly durable and fault tolerant, with multiple levels of redundancy built in – like writing every file to multiple storage facilities in different locations synchronously to ensure against data loss. Our databases are also backed up daily and securely transferred and stored with military grade AES-256 encryption to multiple off-site locations for disaster recovery purposes. Finally, all our services are remotely monitored from 14 different locations on four continents around the world, to track uptime and response times and alert us of any abnormalities in service or performance, all in real-time.
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Insightly Reviews (20)
- ★★★★★13
- ★★★★★6
- ★★★★★1
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Insightly earns consistent praise for ease of use and tight Google Workspace integration, but stumbles on reporting depth and support responsiveness as teams scale. The reviews split into two groups: detailed accounts from established users noting real trade-offs, and shorter endorsements emphasizing simplicity and mobile access.
Strengths centre on onboarding speed and intuitive design. Users repeatedly highlight how quickly new team members become productive without formal training, and how the G Suite sync eliminates manual email and contact syncing. The mobile app is a genuine differentiator—several reviewers mention logging updates and managing pipelines from client sites or airport lounges. Relationship linking and custom fields also earn mentions for flexibility on modest budgets, and uptime has been reliable across multi-year deployments.
Weak spots emerge in two areas. Reporting feels thin; multiple users want deeper pipeline visibility and smoother mobile reporting views. Permission controls are blunt for growing teams—granting access to one project type often opens doors elsewhere, creating friction as headcount rises. Customer support response times lag, particularly on technical questions; several reviewers describe templated initial replies before real traction.
The 5-star reviews tend to be brief and focused on mobile convenience and low cost, while the 3–4 star reviews offer more nuance. Insightly works well for small, mobile-heavy teams or non-profits with straightforward workflows. It becomes a constraint when you need granular permissions, sophisticated reporting, or rapid support escalation.
★★★★★
Thursday, April 10, 2014
“Using Insightly has been of great benefit to me. The…”
Using Insightly has been of great benefit to me. The CRM tool is great and the project management tool has helped in improving my small business. Its a good one and its mobile access is also fantastic.
★★★★★
Tuesday, March 4, 2014
Smoke Club“Insightly has been able to improve my small business time…”
Insightly has been able to improve my small business time after time! Compared to other companies, the CRM is much easier to use and the mobile access is fantastic! I would definitely recommend everyone else to give it a try!
★★★★★
Monday, December 30, 2013
“So far, Insightly has proven to be a fantastic tool…”
So far, Insightly has proven to be a fantastic tool for my small business. Mobile access is so convenient, and it was free to try, so there was no risk! So easy to use compared to other similar programs out there. I'd recommend it to anyone who needs a simple to use CRM program.
★★★★★
Thursday, October 10, 2013
“Insightly is the number one online business CRM program. It…”
Insightly is the number one online business CRM program. It is accessible from mobile phones, and is linked to programs like Office 365, and also Outlook 2013. The program does things like track orders, makes reports, customer communication, and task management. It also has press mentions in The New York Times, Wall Street Journal, Forbes and ZD net.
★★★★★
Friday, October 4, 2013
Nursing Essentials“The Insightly app was perfect for my business. If anyone…”
The Insightly app was perfect for my business. If anyone is unsure of it's benefits, it's free to sign up to try so there's no loss. I'm sure you'll be as impressed as I was!
★★★★★
Tuesday, March 26, 2013
Community Approvals/FLIPSFilm“So far I love it! You've been able to capture…”
So far I love it! You've been able to capture the real needs of small business people without the clutter and expense of bigger, more sophisticated systems! Thanks.
★★★★★
Tuesday, March 5, 2013
“Insightly is perfect for our small business. Great integration with…”
Insightly is perfect for our small business. Great integration with Google Apps. The Gmail gadget is a huge time saver allowing us to quickly interface with project leads, opportunities, and set reminders - all within Gmail. Plus the ability to add custom fields has allowed us to easily customize Insightly for our specific needs. Incredibly simple yet powerful.
★★★★★
Tuesday, March 5, 2013
NPI“All around best CRM out there. Nothing compares to the…”
All around best CRM out there. Nothing compares to the ease of use and how it links everything to the contact. Almost no learning curve. I've trialed many other CRMs and I find this one to be perfect in every way!
★★★★★
Monday, March 4, 2013
BNR Products / BNR International trading“An excellent online tool which seamlessly integrates with Google Apps…”
An excellent online tool which seamlessly integrates with Google Apps for business! Free version is great for small companies with excellent features! Using it daily!
★★★★★
Monday, March 4, 2013
Sky Helicopters“We have found Insightly to be an extremely useful add…”
We have found Insightly to be an extremely useful add on/extension to Google Apps. Our Team uses it religiously to track leads, followup, and keep each other in the loop. We were up and running in less than 30 minutes. Keep up the great work.
