LeadSquared

What is LeadSquared?

LeadSquared is revenue acceleration software used by businesses to increase their selling velocity and retain customer mind share. It combines the effectiveness of Marketing Automation and CRM to achieve the purpose. LeadSquared is the second venture of the founding team, comprising Nilesh Patel, Sudhakar Gorti and Prashant Singh.

The software is being used by marketing and lead generation teams to capture, manage and nurture leads for their businesses. It is a complete customer acquisition platform that offers lead capture automation, lead management, marketing automation, sales CRM and analytics to help businesses close more deals in less time. The software is being put to use by varied businesses like marketing agencies, IT businesses, education, financial services, tours & travel, health and wellness and more.

Businesses are using LeadSquared for:
• Lead Capture Automation: Seamlessly capture leads from all sources – inbound email, online campaigns, phone calls, website, chat, lead generation websites and more.
• Lead Distribution: Distribute leads based on city, product or any other rules to cut down the response time.
• Marketing Automation: Engage & nurture leads using email & SMS campaigns to make them sales ready, and create future opportunities.
• Sales Acceleration: Focus on leads with the highest potential for conversion with automated lead engagement scoring technology.
• Marketing and Sales Analytics: Access detailed marketing insights about the campaigns and sources driving qualified leads and revenue
• Mobile App: Manage leads on the go.

With LeadSquared, customers can find facts like selling velocity of the business, revenue performance by lead sources, products or sales person, view marketing and sales funnel and a lot more analytics, to fine tune and increase ROI from their marketing and sales efforts.