Linkable Networks

Linkable Networks is a Boston-based digital shopper attribution platform founded in 2010. The company specializes in connecting advertisers, consumers, and financial institutions through card-linked marketing solutions. Acquired by Collinson Group in 2017, Linkable Networks operates in the ad tech and consumer engagement sectors, providing tools to measure advertising effectiveness across various channels, including online, mobile, email, print, TV, and radio. The company offers several core services, including card-linked offers that deliver SKU-level coupons tied to payment cards, enabling advertisers to track purchases. Their shopper attribution service provides brands and retailers with insights into consumer spending behavior, linking ad exposure to actual purchases. Additionally, Linkable Networks supports multi-channel campaign management to measure ROI across both traditional and digital advertising mediums. The company collaborates with major financial institutions to enhance its capabilities, leveraging transactional data for improved targeting and rewards.