What is Morningscore.io?
Morningscore is a Danish startup founded in Odense in 2018. The main product is a subscription-based online SEO tool that differs from most similar tools by making it easy to get started with and get results with SEO. The tool uses gamification to make the work fun and simple. Furthermore, Morningscore revolves around the main metric - your Morningscore - which measures the monetary value of SEO in any currency the user wants.
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Morningscore.io Reviews (38)
- ★★★★★30
- ★★★★★8
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Morningscore is a strong beginner-to-intermediate tool with an unusually clean design and a loyal user base, though it remains less feature-complete than established competitors.
Users consistently praise its intuitive interface, affordability compared to SEMRush, and the "missions" gamification approach that breaks down SEO tasks into actionable steps. The Ahrefs data integration for backlinks and the ability to quickly compare yourself against competitors are widely valued. Customer support receives repeated mention as responsive and helpful. Many reviewers note they've seen measurable results—ranking improvements, traffic gains—and appreciate that non-experts can understand the platform.
The main criticisms centre on accuracy concerns (keyword tracking, domain comparison scoring, and backlink data sometimes feel imprecise) and missing features relative to established competitors. Users want better mobile experience, more granular user access controls, Google Analytics integration, higher domain and keyword limits on smaller plans, deeper competitor analysis, and improved backlink filtering. A handful of reviews mention occasional bugs and performance hiccups. The product's relative newness means some promised features arrive slower than hoped.
Overall, Morningscore appeals to small business owners, freelancers, and agencies seeking affordable, easy-to-use SEO tracking with clear visualisation of progress. Buyers should expect a solid foundation but incomplete feature set compared to market incumbents, though the roadmap suggests active development.
★★★★★
Tuesday, May 21, 2019
“I'm very happy using this tool as it helps me…”
I'm very happy using this tool as it helps me find link opportunities that I never found using any other SEO tools. This is the only SEO that I have used that is backed up by Ahrefs data which makes it an awesome tool. Pros: Morningscore lets you extract valuable data from any website such as keywords, backlink profile, on page SEO, estimated traffic, and many more. You can then use the following data to create a strategic plan to outrank your competitors in search engine. Also love how this tool present its data making it easier to read even for a non tech savvy person as for every section there is a detailed explanation like how backlinks works, what's data for, and so on. Last but not the least, this is the only SEO tool that I have seen with gamification features which makes search engine optimization fun and exciting. Cons: None! The tool simply works. They have an amazing team and real SEO experts who understands the pain of delivering easy to understand reports to clients that's why they've created this tool.
★★★★★
Tuesday, May 21, 2019
“I use it daily to track rankings for 3 of…”
I use it daily to track rankings for 3 of my websites. I also check the Morningscore to have a big picture of visibility changes. I also try to solve some of the missions every week. Pros: * Morningscore is really easy to use. * You see your daily changes with one simple score. * No overwhelming set of features and menus. * Included rank tracker * The missions are the real game changer! Cons: No really cons at the moment. Still new features coming.
★★★★★
Tuesday, May 21, 2019
“It has given me a pretty clear overview of where…”
It has given me a pretty clear overview of where I stand in comparison with my competitors. and it is giving me feedback on how I can get a leg up on my competitors. Pros: I like the gamification of SEO, it motivates you to actually get things done. The comparison features of your site vs competitors are done really well. The team is great and they listen to feedback and try to implement new features as requested. I love their incentive system where you can get rewards for feedback. Cons: The values are not that accurate, I know they are guidelines only - just like every other tool out there.
★★★★★
Tuesday, May 21, 2019
“Pros: The interface is very intuitive and nice! The software…”
Pros: The interface is very intuitive and nice! The software itself has great potential! Cons: Still a bit early on so they lack some functionality.
★★★★★
Tuesday, May 21, 2019
“Pros: Great approach to SEO with a morning sugestión to…”
Pros: Great approach to SEO with a morning sugestión to make your search engine Optimization easier and fun. Cons: Needs better backlink information to make better decisions .
★★★★★
Tuesday, May 21, 2019
“Great experience so far, responsive team, ongoing development. Pros: It…”
Great experience so far, responsive team, ongoing development. Pros: It makes SEO understandbable for the business person by introducing its own metric - a currency - that is build to reflect the value generated by traffic and changes to that value by SEO interventions. The UI is clean, its easy to track competitors and compare key performance indicators of them. Gamification with missions and goals you can set and track for yourself (including how-to training manual for each mission) helps to stay on track. And it uses the quite expensive and rarely offerend AHREFS data, the most advanced service provider for backlink data. Cons: Some stats could be a bit more specific. Website credits will be used when tracking competitors (understandably so as the data is expensive) - that limits the scope per plan.
★★★★★
Tuesday, May 21, 2019
“Pros: this tool gey data from ahrefs love keywords and…”
Pros: this tool gey data from ahrefs love keywords and links feature. Cons: need cloud Anchor text improvement and add some filter sortening.
★★★★★
Tuesday, May 21, 2019
“Accuracy is more important than anything in SEO ranking tool…”
Accuracy is more important than anything in SEO ranking tool and Morning Score is very accurate to me as compared to many other tools in the market so I am happy with the tool. Pros: This is all in all easy to understand SEO tool that does not need a lot of efforts. User Interface is very attractive and it provides all the information related to keyword ranking, backlinks , website health in just one easy to understand keyboard. Morningscore is clearly one of the best tool I have in my portfolio amony many other SEO tools. Cons: The package I have is for 5 websites that seems too low , I wish they add more websites to the starter plan.
★★★★★
Tuesday, May 21, 2019
“From the onboarding process right through to creating your first…”
From the onboarding process right through to creating your first mission, it's been a very enjoyable experience and i don't think that often with software. The UI/UX is on point and I'm really happy with Morningscore so far and i can't wait to see what updates you bring out next. I will be recommending this to my Marketing network friends. Good job team. Pros: SEO can sometimes be a daunting task but Morningscore can be used by a non SEO expert and makes creating tasks 'missions' fun. As soon as you enter enter your domain and competitors, Morningscore creates suggestions on not only what to improve on your site but what to fix and then displays a difficulty level on achieving these. You then create a mission to fix these. I love how easy it is to see all of my website problems in 1 easy and intuitive to see use dashboard. Seeing what my competitors keywords are ranking for, seeing how many searches specific keywords receive each month and what my rank is for those is just incredible and Morningscore pulls this data from Ahrefs, which is very accurate and expensive to use. I haven't used all of the features yet so i'm barely scratching the surface of what this can do for any business but i would strongly recommend atleast trying Morningscore and see if it's a good fit for your business. You won't be dissapointed. Cons: I haven't used this to it's full potential YET so i can't comment on anything negative.
★★★★★
Tuesday, May 21, 2019
“I use morningscore to simplify my SEO workflow. Compared to…”
I use morningscore to simplify my SEO workflow. Compared to other tools I tried to use, this tool is super easy to work with. Pros: Its super simple to use. The approach they took for displaying data rivals the others. Super friendly targets and notifications too. Cons: Except for rare bugs that pop up a couple of times, I could think of no other issues I had.
