QualSights

QualSights is an insights technology company based in Chicago, Illinois, with an additional office in Salt Lake City, Utah. Founded in 2010, the company specializes in providing consumer insights that help brands understand human behavior with precision. The company offers a suite of tools that integrate qualitative and quantitative research methodologies. Using mobile video, IoT devices, and AI-powered analysis, QualSights collects and analyzes real-time consumer insights. This allows brands to observe and interact with consumers remotely, capturing both in-context and passive behavioral data. Key features of their platform include AI tools for analyzing unstructured data, a presentation builder for storytelling, and global participant recruitment capabilities. QualSights serves a range of clients, including brands, agencies, and consulting firms, focusing on in-depth understanding of consumer behavior and product usage.