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What is

Reply is the AI-first sales engagement platform that helps SDR teams find new prospects, engage them through multiple channels, and create new opportunities at scale while keeping every touchpoint personal.

From building targeted prospect lists with our own free database of 140+ million contacts to booking calls right through the platform – Reply allows you to streamline your sales process, saving up to 40% of your SDR team’s time.

Powered by cutting-edge AI technologies, Reply handles some of the most time-consuming tasks on your behalf:

  • Generate unique email templates based on a prompt or from scratch
  • Assess and optimize your existing email template to improve performance
  • Craft complex outreach sequences for any occasion or business goal
  • Categorize emails in your inbox based on intent to pinpoint the hottest leads
  • Respond to incoming emails on your behalf – from booking calls to handling objections

Its robust reporting system tracks all activities for every team member and automatically logs them to your CRM via native integrations, rich API with 40+ methods, or Zapier. Reply offers in-depth analytics dashboards helping you stay on top of your team’s performance.

One of the Top 50 Sales Products for 2023 on G2, Reply is recognized for its market-leading customer success/support services and trusted by over 2,500 companies – SMBs, mid-market, and sales agencies – in the US, Canada, and Europe.

Reply has everything you need to crush your sales quota and book more meetings:

  1. Reply Data – free B2B database with 140+ mln contacts to build laser-focused prospect lists.
  2. Multichannel Sequences with the record number of communication channels and automated touchpoints available.
  3. Jason AI – our B2B conversational assistant that generates sales emails and sequences and responds to prospects on your behalf.
  4. Appointment Booking & Calendar to schedule meetings with prospects in a click.
  5. Reporting dashboards with in-depth reports for each channel and team activity to track and improve your performance.
  6. Native CRM integrations, rich API, and the power of Zapier to keep your data in sync across the tool stack.

Reply can help with:

  • OUTBOUND SALES – automate cold outreach to establish reliable revenue streams.
  • INBOUND SALES – connect with warm leads and nurture engagement to close more deals.
  • ACCOUNT MANAGEMENT – stay in touch with the customers to maintain personal relations.
  • STAFFING & RECRUITING – get in touch with the right candidates and hire the best talent.
  • BUSINESS DEVELOPMENT – build mutually beneficial partnerships with other businesses.
  • PR & LINK BUILDING – pitch the journalists to get press coverage and improve your SEO.

Serchen Index

Likes Key Features

Contact Management

Lead Generation

Email Automation

Direct Calls

Email Validation

360-degrees Contact View

Team Collaboration

CRM Integration

Gmail Integration

Analytics and Tracking

What is Pricing

Pricing is based on the number of people contacted per month and is billed on a per user, per month basis. Pricing for individual users starts from $50/user/month, paid monthly, to contact 200 people per month. 20% discount is available for annual payments.

Small Team package, 3 team members - $200/month

What you'll get: 3 user licenses included, $70 per additional user, Contact 30,000 people per month, Team Edition, All features included.

Scaling Sales package, 5 team members - $300/month

What you'll get: 5 user licenses included, $60 per additional user, 10K email validations included, Team Edition, All features included.

Predictable Revenue package, 10 team members - $500/month

What you'll get: 10 user licenses included, $50 per additional user, 20K email validations included, Team Edition, All features included.

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Reply is an ai-backed sales acceleration machine to reach out to a target audience and scale communications while keeping them personal.

Here are the top-12 reasons why Reply is your perfect solution for sales automation:

  1. Accelerate sales and book more meetings with automated drip campaigns.
  2. Employ email and campaign templates with proven efficiency.
  3. Streamline workflow with built-in CRM integrations, Zapier, and API with 40+ methods.
  4. Collaborate with your team to share contact lists, templates, and campaigns.
  5. Utilize A/B split testing to improve campaign results.
  6. Explore granular analytics with AI-based metrics (Interested, Not Interested).
  7. Customize individual emails in a campaign at a contact level for a more personal touch.
  8. Reply’s user-friendly UI with in-app onboarding tips helps you launch your first campaign in minutes.
  9. Leverage the call feature to reach out to hot leads faster, right from Reply.
  10. Reply has a three-level email validation feature to make sure your emails end up in your prospect’s Inbox folder.
  11. Benefit from AI-backed features: Email Sorting, Email Quality Check.
  12. Ease of use - Reply is built specifically with sales in mind. Support & Customer Service

Reply's devoted Support team provides help in live chat with a 2 minute average response time. The Customer Success team helps you make sure you get the most out of your campaigns Free Trial Information

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2,829 Reviews



5 Reviews

Last reviewed on
23 August 2022

What do you think?

Help other software buyers make informed decisions.

Wednesday, April 27, 2022

“"Magical tools for gathering sales leads"”

Pros: With features like the chrome plugin, Reply has been leading the way in sales involvement. " Reply is one of the most widely utilized sales engagement and finding contact information of specific leads. It gives organizations a variety of ways to communicate with targeted leads, including the ability to run campaigns, extract valid email addresses, and integrate with leading CRMs.

Cons: is the greatest tool for me. I'm using it for every lead generation and marketing project. I didn't see any error on this platform. But the Membership fee is very high, it will be a great step if they reduce the price of the plan.

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Friday, February 11, 2022

“Reply ignites your outbound generation engine ”

Overall: The experience was great, we have no complaints and the feature set met all of our needs.

Pros: The ability to create multi step campaigns utilizing calls, email, and linkedIn. The tracking capability along with email customization tools really helped.

Cons: At first there were a few bugs but the team worked to fix these and provide excellent support when needed.

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Sunday, January 2, 2022

“The best sales engagement platform ”
Overall: I love it!
Pros: Customer services is a 10 They continuously improve the product, continuously and for each improvement, you get email notifications and webinars to explain them. We get at least 2 meetings booked per week with just because of the way the cadences are set up automatically, they suggest the best copy, ( they have an AI) And the Chrome extension is amazing at extracting data!
Cons: Well, I would like for the chrome extension to act as zoom info and auto complete the missing details from the profiles we prospect
Reasons for Choosing Reply: Best price quality ration, amazing customer service!

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Thursday, January 11, 2018

“I used for a Reactivation campaign that was very successful”

Overall: The ability to mass-send emails as if they were custom emails is fantastic. I recommend this to all my clients.

Pros: In my company, we had about 2500 leads that were warm leads but failed to covert. We used to email them personally and pull them into a sales call. The open rate/reply rate was incredible. made it super easy to email these warm leads as if it was a direct email.

Cons: Because I had a very specific timing for this reactivation campaign, I had to a lot of math/grouping prior to importing them into is a very clean-looking and slick system. But I was still having trouble figuring things out.

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Thursday, December 21, 2017

“When properly understood and utilized this is a very powerful software marketing solution.”

Overall: Automation, increased productivity, and greater visibility in the customer engagement process.

Pros: I like the ability to have a wide degree of flexibility in customizing our email campaigns. I really like that I don't have to stay on top of the campaigns being run, and that I can automate their schedules.

Cons: It takes time to learn how to do things properly as there can be glitches. Once you are aware of them you can work around pretty easily, but finding out can be a bit painful if you are not meticulous in checking your campaigns before they go out.

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