Upland RO Innovation is a leading customer reference management solution, helping enterprises harness the voice of the customer in sales and marketing initiatives to win new business faster. A central repository of reference customer contact details and content enables sales with the most effective reference materials at every stage of the sales cycle. Workflows streamline reference request approvals, tracking prevents reference overuse, and microsites simplify content sharing, while real-time analytics prove engagement and revenue driven by customer advocacy.
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