SchoolMint

SchoolMint, founded in 2013 and based in Lafayette, Louisiana, specializes in K-12 enrollment and student recruitment solutions. The company was established by two parents in Californias San Francisco Bay Area who aimed to simplify the school enrollment process. After being acquired by Hero K12 in 2017, SchoolMint now operates remotely across the U.S. and internationally, with teams in Greece and Costa Rica. SchoolMint offers a range of services, including online and mobile platforms for enrollment management, which feature lottery management and application tracking. The company also provides digital marketing tools and advertising services to help schools attract families in competitive environments. Their technology stack includes tools like Google Ads Conversion Tracking, HubSpot, and Gainsight to enhance enrollment workflows and data analytics. SchoolMint serves public, private, and charter schools, focusing on modernizing enrollment processes and improving recruitment strategies.