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Signpost

★★★★★ 4.0 · 207 Reviews

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What is Signpost?

Signpost envisions a world of local businesses, large and small, thriving through smart, relevant and lasting connections with customers With over 7,000 customers, Signpost’s Mia is the future of communication for businesses with consumers. Powered by automated data collection and email marketing, Mia's artificial intelligence drives reviews up by 1.8 stars and revenue up by 10%. As one of Forbes’ “Most Promising Companies” Signpost prides itself on a nearly perfect customer retention rate thanks to an industry-leading product. Signpost was recently ranked as a "Top Workplace"? by The Austin American Statesman and Crain's New York . We're looking for smart, passionate leaders to join our team and have real ownership and impact from day one. Learn more about Signpost and our current opportunities at www.signpost.com/careers.

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Signpost Reviews (207)

4.0
★★★★★
207 reviews
  • ★★★★★151
  • ★★★★★6
  • ★★★★★2
  • ★★★★★2
  • ★★★★★46

Review Summary

Generated using AI from real user reviews

Signpost delivers strong results for review generation and customer communication, though execution and onboarding clarity remain weak points for some users.

The majority of users praise review growth and customer retention tools, with many reporting substantial increases in online reviews and repeat business. Customer service stands out as a consistent strength—users frequently name specific representatives and highlight responsiveness and professionalism. Several mention the platform helped them stand out competitively or drove measurable sales uplift. Users also appreciate the automation that requests client feedback without heavy manual effort, and find the email campaign features useful for staying in touch with past and prospective customers.

Cost and value perception divide reviewers. Some see it as a worthwhile investment; others feel the price is high relative to what actually delivers—particularly around text marketing features that require customer opt-in and therefore don't perform as promised. A few users report onboarding gaps: one wished for instructional videos, another felt the platform was unintuitive at first. One account reports a Google Page suspension tied to advice received during setup, creating months of damage.

Contract disputes appear in isolated but serious cases. Two users describe being locked into longer commitments than they understood, with difficulty getting out, and one reports a salesperson's promises of service parity with a previous vendor were not honored and later denied. These outlier complaints stand against the overwhelmingly positive feedback on the core offering.

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