SimpleReach

SimpleReach is a New York-based company founded in 2010 by Russ Bradberry, Eric Lubow, and Edward Kim. It operates in the software and internet services industry, focusing on analytics solutions for brands, agencies, and publishers. The company provides a platform that helps clients collect, analyze, and activate data to enhance their content and advertising strategies. The tools offered by SimpleReach are particularly effective in improving native advertising efforts, enabling businesses to understand and optimize their contents performance across various platforms. In March 2019, SimpleReach was acquired by Nativo, a company specializing in content advertising solutions, which highlights its significance in the content analytics and advertising technology sector.