Smeetz

Smeetz is a Swiss technology company founded in 2017, specializing in AI-driven commerce solutions for the leisure and entertainment industry. Based in Lausanne, the company has a team of around 58-62 employees and serves over 160 clients worldwide, including notable attractions like Fort Boyard Adventures and Chillon Castle. Smeetz offers a unified commerce platform that integrates ticketing, e-commerce, retail, and point-of-sale systems into a centralized inventory management solution. Their services include dynamic pricing, which adjusts ticket prices in real time based on various factors, and cross-selling tools that recommend additional purchases during ticket transactions. The platform also features embedded payment processing through a partnership with Adyen and provides data analytics to help clients understand customer behavior and sales trends. Smeetz aims to enhance revenue and operational efficiency for visitor attractions through its innovative solutions.