What is Tercept?
Tercept is a performance data platform that helps marquee publishers like Futbol Sites/BolaVIP, Carousell, TSM Games/BlitZ, LaOpinion, ElDiario, 1Weather, Times Internet - Gaana, InMobi, FrontStory, SonyLIV, Zee5, Digit & eBay with use cases around analytics & optimization to help them manage & boost their ad-revenues.
Tercept's Capabilities –
- Tercept can track, ingest & crunch several terabytes of data for every publisher powering insights at the intersection of USERs X URLs X BIDs
- Tercept’s ML algorithms score every individual user & ad request against 30+ behavioral & contextual variables to predict metrics like User Quality, CTR, Viewability, Conversion Rate (view-through/click-through), Post-click PVs & Pricing
- Tercept powers several user-level use-cases across the publishers’ direct & programmatic businesses
Use Cases –
Unified Analytics: Automatic aggregation of all monetization data, analytics data and marketing data through 100s of API integrations into a single dashboard with powerful visualization & charting capabilities. Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. Key features are:
1.1 Automated granular programmatic reporting (consolidated & normalized reporting across all demand partners)
1.2 Third party ad-server discrepancy tracking (1P-3P) reports: for direct campaigns as well as tag-based indirect inventory partnerships.
1.3 Comprehensive monitoring & alerting (across every partner, every dimension, every metric)
1.4 Accurate Ad-Revenue Attribution to traffic/app-install acquisition campaigns, partnerships, push notifications & other marketing activities.
Performance Optimization: Algorithm driven automated optimization of direct campaigns (programmatic guaranteed deals, standard priority campaigns, brand buys) using 30+ variables delivering exceptional performance (CTR Prediction, Viewability Prediction, etc) on campaign goals.
Custom bid level & user level analytics: Bid level reports providing insights at the intersection of USERs X URLs X BIDs.