Tercept

Tercept

10 Reviews

What is Tercept?

Tercept is a performance data platform that helps marquee publishers like Futbol Sites/BolaVIP, Carousell, TSM Games/BlitZ, LaOpinion, ElDiario, 1Weather, Times Internet - Gaana, InMobi, FrontStory, SonyLIV, Zee5, Digit & eBay with use cases around analytics & optimization to help them manage & boost their ad-revenues.

Tercept's Capabilities –

  1. Tercept can track, ingest & crunch several terabytes of data for every publisher powering insights at the intersection of USERs X URLs X BIDs
  2. Tercept’s ML algorithms score every individual user & ad request against 30+ behavioral & contextual variables to predict metrics like User Quality, CTR, Viewability, Conversion Rate (view-through/click-through), Post-click PVs & Pricing
  3. Tercept powers several user-level use-cases across the publishers’ direct & programmatic businesses

Use Cases –

  1. Unified Analytics: Automatic aggregation of all monetization data, analytics data and marketing data through 100s of API integrations into a single dashboard with powerful visualization & charting capabilities. Analytics teams can setup data transformations & create custom reports that combine/map data across data sources. Key features are: 1.1 Automated granular programmatic reporting (consolidated & normalized reporting across all demand partners) 1.2 Third party ad-server discrepancy tracking (1P-3P) reports: for direct campaigns as well as tag-based indirect inventory partnerships. 1.3 Comprehensive monitoring & alerting (across every partner, every dimension, every metric) 1.4 Accurate Ad-Revenue Attribution to traffic/app-install acquisition campaigns, partnerships, push notifications & other marketing activities.

  2. Performance Optimization: Algorithm driven automated optimization of direct campaigns (programmatic guaranteed deals, standard priority campaigns, brand buys) using 30+ variables delivering exceptional performance (CTR Prediction, Viewability Prediction, etc) on campaign goals.

  3. Custom bid level & user level analytics: Bid level reports providing insights at the intersection of USERs X URLs X BIDs.

Serchen Index

47.96
7
Employees
10
Reviews
17
Followers
12
Likes

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Tercept Reviews

4.6

Excellent!

10 Reviews

Last reviewed on
22 April 2021

What do you think?

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Wednesday, April 14, 2021

“Good service and cost-effective”
Overall: It is great.
Pros: Their customer service is brilliant, they always solve our issue within a day. Any new request they can also disgust and build the custom cube to fit our needs in less than 1 week.
Cons: The dashboard feature can be more advanced. It would be great if we can have more choices and a prettier UI.

Response from Tercept:
21 June 2021 at 23:26

Thanks a lot Karissa for an excellent review. Watch out for the brand new dashboard experience we plan to launch next month. This is going to be a major upgrade from our current dashboards.

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Tuesday, December 15, 2020

“One of the most simple and easy to use analytics tools”
Overall: It's been great working on and growing our analytics platform together with Tercept. Client support is awesome. Looking forward for some exciting new features.
Pros: Ease of use. The customer support is really quick and good.
Cons: There could be more features like automating some mappings using the dashboard, right now its merely used for reporting and all mappings are done manually

Response from Tercept:
21 June 2021 at 23:27

Thanks a lot Vineeta for taking time to provide us review. We are happy to know that Tercept has been able to meet your expectations and serve your consolidation & reporting requirements. As you might have seen we introduced naming convention based rules for automating mappings and would be great to introduce it to InMobi. So we would be able to smooth around the mapping process here.

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Tuesday, November 10, 2020

“Tercept user”
Overall: easy way to unify reports from many platforms
Pros: A great way to create Customized unified reports
Cons: Sometimes, the loading is very slow, RT sometimes doesn't work

Response from Tercept:
21 June 2021 at 23:28

Thanks a lot Hen for an excellent review. As you required GA data in real time (every 5 minutes) across several dimensions , the quota limit had to be upgraded for the Frontstory account. After investing dedicated infrastructure for this real time requirement of Frontstory, you would have seen that the Real time data has been smooth.

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Tuesday, November 10, 2020

“A great analytics tool, especially for Google Ad Manager!”
Pros: It's an easy to implement software, doesn't require nothing from our developers. The support team is amazing and every time we have issues, even on the weekends, they handle it quickly.
Cons: In the past we had issues with slowness but after discussing it with the team they find a solution which fixed that.

Response from Tercept:
21 June 2021 at 23:29

Thanks a lot Chen for taking time to provide us the review. As you know when a table has more than 10 dimensions and more than 1 year of hourly data, it can get slow because of the volume. We are happy that we have been able to split these tables into multiple tables based on your customzied requirements and kept the data more manageable.

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Thursday, October 29, 2020

“Tercept Review”
Overall: Overall experience has been great so far.
Pros: Compatible with any advertising partner that we have worked with.
Cons: There are no cons to the software as of yet.

Response from Tercept:
21 June 2021 at 23:29

We thank you for taking time to provide your review. Its a pleasure to know that Tercept has been able to meet all your reporting requirements as ImpreMedia has scaled over the years.

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Monday, October 26, 2020

“"Real time connectivity"”
Pros: What I like the most about this software is the integration of several platforms that allows me to measure information almost in real-time
Cons: not being able to granulate the information a little more

Response from Tercept:
21 June 2021 at 23:30

Thanks a lot Maria for an excellent review. Regarding providing more granular information, Tercept is constrained by the set of dimensions provided by the partner. However we have been able to apply certain propriertary strategies to deliver more granularity than what you get directly from the partner's dashboard.

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Sunday, October 25, 2020

“David Benardete Tercept Review”
Pros: One dashboard in one tab makes my job pretty easy than having multiple google analytic tabs to track traffic
Cons: Copy pasting data is not the most efficient. Got stuck a few times but solved within a day
Switched From: Google Analytics
Reasons for Switching to Tercept : To see everything in one tab

Response from Tercept:
21 June 2021 at 23:31

We thank you for taking time to provide your review. We are happy to know that Tercept has been able to take your Google analytics reporting to serve your consolidation & reporting requirements.

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Friday, November 8, 2019

“Revenue optimization”
Pros: Revenue optimization techniques of tercept has helped us in improving our revenue
Cons: The analytics dashboard works slow which sometimes hamper productivity .

Response from Tercept:
21 June 2021 at 23:31

We thank you for taking time to provide your review. As you know when a table has more than 15 dimensions and more than 1 year of hourly data, it can get slow because of the volume. We are happy that we have been able to group hourly data into daily and kept the data more manageable.

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Wednesday, November 6, 2019

“Simple & effective product for tracking revenue across SDKs”
Pros: - Ability to get a consolidated view of revenue across various demand SDKs - Ability to slice & dice the above data - Build out dashboards and views & get notified about any deviations - Great customer support
Cons: - As the product is in the nascent stages, it can be made visually more appealing. But I'm not complaining as it serves it purpose

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Monday, September 23, 2019

“Easy to use with various Functionality”
Pros: Reports and Analytics are very easy and Categorized. Dashboard has all the functions that are required. Custom Implementations for new things and various functions according to my needs
Cons: Few functionality is still in working process, but overall experience is good.

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