Turba Media

Turba Media: A Generative AI-based system Our unique technology helps brands generate insights to unlock Community Capital, a new type of cultural value defined by and shared with communities that is integral to brand growth. These insights can be deployed across your entire marketing workflow to inform brand strategy, content creation, media activation and more, putting cultural intelligence at the heart of brand-building. We work with leading brands such as IBM, GNC, NETFLIX, TESLA, and more to unlock, track, and grow their communities and give them the cultural edge to create and activate emotionally resonant content that supercharges growth. Our platform has been recognised as the Best Artificial Intelligence Product in Marketing (Cognition X) and one of the fifty most disruptive businesses leveraging AI Based Market Research Driven Research Platform. Step 1, setting up a campaign: Create a geographical location for each campaign. You can create as many campaigns as you need. Choose keywords for creating a targeted audience. Each campaign has a short campaign brief and purpose to optimise the first phase of generative AI prompt engineering automatically which requires neither knowledge nor experience. Here the magic of Turba Media’s generative AI system begins: Step 2, audience intelligence reports: The profiles in the geographical location interested in the campaign objective or mentioning the keywords are now our audience. Using customised generative AI technology, analysis is carried out for each of the profiles, analysis of each profile’s behaviour goes back six months, to understand the profile. In the first stage, emotional artificial intelligence segmentation is carried out, identifying the relevant profiles into positive, negative, and neutral categories based on the campaign objective. In the second stage, we process the positive profiles (profiles that have high conversion potential) into subcategories defined by interests, trends and common trajectories learned in the previous stage. In the third stage, the system produces a “ call to action “ copy, which will be specifically designed for each profile and is used in the ads/media buying purchase process. In the fourth and final stage, a learning process is carried out on the entire community to identify trends, behaviour and commercial interests. Step 3, Community to conversion: Now that we have a targeted audience, with an in-depth analysis of this audience – Turba produces accurate advertising for the specific needs of all community profiles correctly in all media platforms while simplifying and managing everything in one place. Thanks to market analysis and understanding of the customer's needs, we can ensure a much higher success rate than any other marketing product that exists today, in addition to simple and convenient market analysis for operations. This is your chance to capitalise on the future of advertising and market research with the bottom line of earning more from your media spend.