Wedia offers a full-fledged enterprise-class Marketing Resource Management solution that enables the Digital Asset Management business processes to be expanded to the entire life cycle of any assets or content (from images to articles through videos), adding upstream as well as downstream capabilities.
A service based on 4 modules:
CREATIVE PROJECT & CONTENT MANAGEMENT,
DIGITAL ASSET MANAGEMENT,
DIGITAL EXPERIENCE MANAGEMENT, and
DISTRIBUTED MARKETING MANAGEMENT
On the upstream, Wedia supports the asset creation process (calendar & tasks, reviews, relationship with agencies).
On the downstream, Wedia enables the usage of assets towards any key channels (social, web, emails, print) including secured and managed diffusion via its internal ECDN or CDN services.
Globally, Wedia offers a strong analysis module to score assets, track their usage, monitor engagement and measure ROI.