Alicia Drummond
eCommerce Operations Manager · 201-1000
1 review written · 4.0 average
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Reviews by Alicia Drummond
★★★★★
The integration story was the whole reason my department pushed for this. We were running our online store on one platform, our accounting in another system, and our CRM somewhere else entirely. Getting those three to talk to each other felt like a part-time job. Zoho Commerce changed that almost immediately. The native connections to Zoho Books and Zoho CRM are genuinely tight. When an order comes in, it flows into Books without me touching anything, and our sales team sees the customer record update in CRM before they've even had their morning coffee. For a mid-market operation managing a decent volume of SKUs and a fairly active customer base, that kind of automated handoff matters a lot.
What I wasn't expecting was how well the third-party integrations hold up too. Our fulfilment partner connects cleanly, and the Mailchimp sync for post-purchase marketing took about twenty minutes to configure. The drag-and-drop store designer is straightforward enough that I didn't need to wait on our dev team for small catalogue changes, which removed a whole category of frustration from my week. Analytics are pulled into Zoho Analytics without any export-import nonsense, and I can actually build reports that span store performance and financials in the same view.
My one gripe is that the shipping integration options feel a little thin if you're working with Australian-specific carriers. I've had to use workarounds for one of our key fulfilment partners that I'd rather not rely on long-term. Support has been helpful when I've raised it, but progress on that front is slow. It hasn't broken anything, it's just a friction point I notice. Everything else, though, has earned this platform a permanent spot in our stack.
