Anastasia Petros
Marketing Manager
1 review written · 4.0 average
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Reviews by Anastasia Petros
★★★★★
DTC marketing manager here, running paid social, email, SMS, and influencer partnerships against a Shopify store. The platform's data layer connects cleanly to Meta, Google, and Klaviyo without ongoing engineering work. Native discount and gift card functionality covers most of our promotion needs. Shopify Email is acceptable for transactional and basic broadcasts but we run our actual marketing programs in Klaviyo. The new Shopify Marketing tools showing campaign performance in-platform are useful for executive reporting. Where I struggle: attribution across our marketing mix is harder than I want despite Shopify's reporting improvements. Customer support on marketing-specific questions has been less knowledgeable than on commerce questions. Pricing for additional channels add-ons feels nickel-and-dime.
