Benedikt Hausmann
Marketing Operations Manager · 201-1000
1 review written · 4.0 average
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Reviews by Benedikt Hausmann
★★★★★
A/B testing is the feature I keep coming back to, and after roughly a year of running it for our marketing department, I'm still impressed by how much control it gives you. Setting up split tests on email subject lines, CTAs, and landing page layouts is genuinely straightforward. You don't need to loop in a developer every time you want to try something new. The reporting on winning variants is clear, actionable, and available fast enough to actually inform the next campaign cycle rather than just becoming a footnote.
My one frustration: the statistical significance threshold isn't adjustable from the default settings without digging into help documentation that feels a bit buried. For our team, which runs several overlapping tests at once, that limitation caused some confusion early on. Support eventually walked me through a workaround, and they were patient about it, but it probably should be a front-facing option. Still, Freshmarketer does a lot right here, and if A/B testing is a priority for your team, this platform earns its place.
