Gavin Ó'Briain
Account Executive · 1-10
1 review written · 4.0 average
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Reviews by Gavin Ó'Briain
★★★★★
The lead scoring feature is the thing I want to talk about, because three years in, it's still the reason I open Freshsales every morning. Freddy AI assigns scores based on actual engagement signals, email opens, website visits, how long a contact has been sitting cold, and over time it genuinely learned the patterns of my pipeline. Small team, five of us handling sales between us, so I can't afford to chase cold leads all day. The scoring lets me triage fast and focus on deals that are actually moving.
That said, the scoring model can be opaque when it goes wrong. I've had contacts drop thirty points overnight with no clear explanation in the audit trail, which means I'm second-guessing the AI instead of trusting it. Their support team helped me work through one incident, but it took longer than it should have. Still, for the price and the feature set at this scale, I'd take Freshsales over going back to spreadsheets without much hesitation.
