Hailey Chen
Email Marketing Coordinator
1 review written · 4.0 average
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Reviews by Hailey Chen
★★★★★
We've been running our newsletter programme through Mailchimp for about 18 months and it's been a reliable workhorse. The drag-and-drop builder is approachable enough that our content team can ship campaigns without pinging me, which frees me up for strategy work. Audience segmentation is solid for the basics but starts feeling clunky once you want behavioural triggers based on site activity - we ended up bolting on a separate tool for that. A/B testing is straightforward and the reporting dashboards give the open rate and CTR metrics our director needs for QBRs. Deliverability has been good. The pricing tiers feel a bit punitive once your list grows past 50K. Support has been responsive when I've needed help with API rate limits.
