Jason Merrill

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Reviews by Jason Merrill

• Klaviyo· Jan 28, 2026

  ★★★★★

  Pricing is the thing that keeps coming up in every quarterly budget conversation I have, and after three-plus years with Klaviyo, my honest take is: you get what you pay for, mostly. The contact-based pricing model made sense when our list was smaller. As we've grown into mid-market territory, the bills have climbed in ways that require some real justification upstairs. That said, the segmentation, the flow builder, and the data visibility I get from this platform would cost me just as much (or more) stitched together from cheaper tools. The value is there. It just isn't quiet about it.

  What I genuinely appreciate is how the pricing tiers map to actual feature unlocks rather than arbitrary limits. I'm not paying for things I don't use, and the SMS add-on is cleanly separated so I can toggle it on when a campaign calls for it. Customer support has been solid when billing questions came up, which matters more than people admit. My one real frustration is that list-cleaning penalties feel baked in. If your contacts grow through acquisition and not all of them engage, your costs spike before you've had time to prune. That part needs more flexibility.