Karen O'Sullivan
Marketing Director
1 review written · 3.0 average
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Reviews by Karen O'Sullivan
★★★★★
Honest review from a marketing director: Mailchimp got us from nothing to 50,000 subscribers, but we're at the inflection point where I'm seriously evaluating HubSpot Marketing Hub and Customer.io. The basics are fine. Email design, list management, basic automations all work. Where it falls short for our scale: behavioural segmentation requires creative workarounds, the journey builder is less flexible than competitors, and reporting depth doesn't satisfy our analyst's needs. The Intuit acquisition added some interesting commerce features but distracted from email innovation. Customer service has been responsive but answers often boil down to feature requests we've been waiting on for years. Pricing at our list size has become a real line item.
