Malcolm Thibodeau
Email Marketing Manager · 1001+
1 review written · 5.0 average
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Reviews by Malcolm Thibodeau
★★★★★
Three-plus years rolling this out at enterprise scale taught me where Klaviyo bends and where it holds firm. The edge cases are real: list suppression logic gets complicated fast when you're managing millions of profiles across multiple sub-accounts, and certain flow-branching limits forced my team to get creative more than once. None of it was a dealbreaker.
What keeps me loyal is how quickly they've patched the gaps I've raised. Their segmentation engine, once you understand its quirks, is genuinely hard to beat. If you're going big with this platform, expect a learning curve on the ceiling, not the floor.
