Seren Whitlock
Growth Marketing Manager · 11-50
1 review written · 4.0 average
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Reviews by Seren Whitlock
★★★★★
What's changed over three years is that the reporting has grown with us. We now have four or five people touching Klaviyo at once, and the customisable benchmark views have made it much easier to share performance context across the team. The predictive analytics layer, specifically the expected date of next purchase and the customer lifetime value estimates, took a bit of learning to trust. Once I stopped second-guessing the model and started using it to build suppression and winback segments, the results were noticeably better than my old gut-feel approach.
The one gripe I'll flag honestly: the custom report builder still feels underpowered compared to the rest of the platform. I've wanted to cross-reference certain flow metrics with SMS engagement for months, and the workaround involves exporting CSVs and doing the join manually. It's not a dealbreaker, but for a tool that otherwise feels so considered, that gap is frustrating. Customer support has been helpful when I've raised it, which I appreciate, though the actual feature hasn't moved much. If you're evaluating this primarily on analytics depth, go in knowing it's excellent at the standard views and slightly clunky at the edges.
