Sophie Hartwell
Ecommerce Account Manager · 11-50
1 review written · 3.0 average
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Reviews by Sophie Hartwell
★★★★★
Managing Shopify across a portfolio of clients sounds straightforward until you actually try to do it at scale. Two years in, and my biggest frustration is still the permissions structure. Every client needs their own store, their own login, their own settings configured by hand. There's no sensible way to manage a growing client roster from a single view, which means my team spends hours on admin that should take minutes. The app ecosystem is extensive, sure, but onboarding a new team member to a multi-client workflow is a genuine headache because the platform wasn't built with agencies in mind.
That said, I'll give credit where it's due. The storefront editor is clean and clients pick it up quickly, which saves us time on training. Payments work reliably, and the analytics are decent enough for most of the SME clients we handle. If you're running one or two stores, this is probably a fine choice. Managing ten-plus on behalf of different clients is a different story. Shopify needs to invest seriously in agency-level tooling before I'd call it fit for purpose at that scale.
