Ulric Sanderson
Sales Operations Manager · 11-50
1 review written · 4.0 average
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Reviews by Ulric Sanderson
★★★★★
Scaling anything across a growing agency is messy, and pipeline software usually makes it messier before it gets better. Future Simple was different. When my team went from managing four client accounts to eleven over roughly six months, I kept waiting for the cracks to show. New reps coming on, client pipelines that don't look anything alike, different stages for different verticals. Most tools buckle under that kind of variety. Future Simple handled it better than I expected, mostly because the pipeline customization at the individual client level is genuinely flexible without requiring a full admin session every time someone needs a new stage or field.
What our four-person sales ops crew relies on most is the visibility layer. Each client's pipeline stays clearly separated, but I can pull a cross-account view when a leadership meeting comes up. That's not a small thing. The activity logging also keeps everyone honest, which matters when you're coordinating multiple reps across multiple accounts and someone always swears they sent that follow-up.
The one real frustration: user permission controls are blunt. There's no clean way to give a junior rep access to one client's pipeline without them technically being able to poke around in others. It hasn't caused a crisis yet, but it's the kind of thing that makes me nervous as we keep adding headcount. Customer service has been decent but not fast. I'd put them at about a three for responsiveness. Still, for the price and what it does at this scale, I'd point any agency managing multiple client sales cycles toward it before anything else I've tried.
