Palak Dwivedi
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★★★★★
As a renowned retail skincare brand, we wanted to expand our online presence all over India through our website, but our website was having numerous UI/UX issues, and lagging with mobile-friendly features. Hence, We hired Grovention to revamp our website and perform Search Engine Optimization (SEO) activities to rank our brand in the Google search. Before our first sprint meeting, Grovention inspected our website and prepared a list of technical issues that needed attention for revamping it, focusing on user-friendly and mobile-responsive features. While the website was in development mode, they conducted thorough research to identify the audience, plan appropriate SEO strategies, and consider other metrics required to improve our online presence. Further, they also did on-page optimization, including meta tags, headers, and content adjustments, to enhance search engine visibility and closely monitored performance by tracking it through analytics tools. The newly developed website looked awesome and operated smoothly, resulting in an 84.6% increase in user engagement. Additionally, we saw a whopping 52.3% increase in the keyword rankings, boosting our online presence in the competitive market.
