Yates Holbrook
Director of Sales Development · 11-50
1 review written · 5.0 average
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Reviews by Yates Holbrook
★★★★★
The analytics dashboard was the thing that finally sold me on committing to this platform. A year ago, my small but growing sales team was cobbling together reports from three different spreadsheets and a CRM that wasn't built for pipeline visibility. DemandScience changed that almost immediately. The intent data gets surfaced in a way that's actually readable, not buried under menus you'd need a manual to navigate. I can pull a buyer engagement snapshot in minutes, filter by industry and company size, and hand my reps a prioritized list before our Monday standup even starts.
Where the platform really earns its keep is in how the reporting connects to action. Most tools give you numbers and leave you to figure out what to do with them. Here, the dashboards link intent signals to specific content consumed, so I can see not just who's active but roughly where they are in a buying cycle. That context matters enormously when you're a lean team and every outreach decision carries real cost. Our four-person SDR squad has gotten noticeably sharper about who they prioritize, and I credit a lot of that to the clarity in the reporting layer.
A couple of things are worth flagging honestly. Onboarding took longer than their sales team implied it would, and some of the custom report-building options still feel a little limited compared to what I'd want. Customer service has been responsive when I've raised those gaps, though, and the roadmap seems to be moving in the right direction. For a startup at our stage, the value here is real. I wouldn't trade the pipeline visibility we've built for anything we had before.
