Many of the poor reviews seemed to think that this software was a magic bullet and would fix all of there marketing/customer acquisition problems. It won't. It isn't designed to be the only thing you need to do to get your name out there. You still need to hustle and do other marketing. This concept is great at remarketing to your customers and is a great CRM tool. I have used it to get over 35 referrals and 30 reviews on sites that effect my business and marketing efforts. It makes me pop when compared to the competition. If you understand what this does and understand how to use a CRM style tool then this product is invaluable in getting a business to the next level.