We moved to Websand just over 12 months ago now mainly for 3 reasons - integration with other software we use, not being based in the USA and the arrival of GDPR.
Using the software has been massively beneficial to our business and our reach.
Using the segmentation has allowed us to have far more targeted campaigns whilst managing our data in a more user friendly manner.
The nicest part is picking up the phone and speaking to a real live person rather than a communication with someone in a different time zone.
If you haven't switched yet, you need to now