The pricing was the first thing that attracted me to ActiveTrail but after using it for years, I absolutely love the design aspect as well. You can customize each of your email templates which I loved making this unique to my branding. This tool is great for beginners who are just starting to grow their email list. I do recommend it for advanced businesses that rely on segmentation and sending out emails to their entire list. I would recommend that ActiveTrail for the same lead to be on multiple lists and they should have a function where you can send a broadcast email to your entire list. We wanted a monthly newsletter for our customers to feature new products, rebates, coupons, company events, etc. Turns out ActiveTrail was a great fit for exactly what we were looking for and has not let us down.