What is Currency Alliance?
Currency Alliance operates the Global Loyalty Ecosystem - which is a SaaS Platform enabling loyalty programs to quickly add partners for earning and redeeming points, enable the exchange of loyalty currencies, and reduce operating costs. The Currency Alliance platform is used by some of the largest loyalty programs in the world to overcome functional limitations with their legacy systems, as well as by very innovative companies to enhance customer retention, enable micro-payments, and capture insightful data about customers. Currency Alliance is based in Barcelona, Spain, but with team members across Europe and North America. The business model is ´low-cost´ enabling partners to innovate around customer engagement techniques without any CAPEX and very low operating expense.
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