Devtodev

devtodev is a product analytics platform that focuses on data-driven decision-making for app and game developers. Founded in 2014 and based in Vilnius, Lithuania, with operations in Herzliya, Israel, the company was acquired by AppsFlyer in November 2023. It serves clients globally and reported 2 million in revenue prior to its acquisition.

The platform offers a range of services, including customizable reports, user segmentation, and behavioral analysis to enhance retention, conversions, and monetization. It features SDK integration for tracking user interactions and in-app purchases, shared dashboards for team collaboration, and real-time alerts for key metrics. Additionally, devtodev provides tools for A/B testing and monetization strategies, along with insights into user journeys to improve retention and lifetime value. The company emphasizes privacy compliance and custom event tracking to ensure transparency in data collection.