Domo Reviews

Nathaniel M from Mid-Market (51-1000 employees)

Robust BI Platform for Technical Users
What do you like best about Domo?
1. Domo allows for the creation of tailored data experiences. As a Domo creator, you have great flexibility and control over what the user sees, and how the user can interact with the data.

2. It is easy to automate user managment on Domo, even at large scales.

3. It is easy to create new content on Domo. New creators can be trained with little effort.

4. Domo has an abundance of visualization types to answer the vast majority of business questions. There is also the option to create custom visuals with D3 Bricks.

5. Domo has excellent customer support, with teams available at all times to help with technical and nontechnical issues.

6. Domo has extreme flexibility with regard to ingesting and writeback of data. Tools like workbench, webforms, and file uploads make it easy to get data into the system. Email reporting is reliable and helpful.

7. Data lineage tools make it easy to maintain complex dataflows.

8. Magic ETL is straightforward to use and easy to maintain. Notes and comments can be left at each step allowing for documentation of rationale behind business calculations.

9. Smart text is very helpful for displaying the latest time of dataset updates, informing the end user of recency of the data.

10. Jupyter integration allows for sophisticated manipulation and visualization techniques.

11. Doc cards allow for the embedding of business procedures into Domo. Version history is included with this feature.
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What do you dislike about Domo?
1. There is a high start-up cost (capital and time) to establish a useful data warehouse.

2. Internal proccesses and procedures must be created and maintained to ensure that all Domo creators on the instance are creating cohesive content.

3. Once the schema for a dataset is created, it is hard to alter. Changing column names has a ripple-down effect though downstream content including datasets and cards, breaking content.

4. The alerts are relatively simple, preventing the user from creating alters / triggers on detailed data events.

5. Domo requires the use of a mouse, which slows down development times.

6. Domo lacks the ability to mass-edit content, applying similar changes to multiple cards or dashboards at once.

7. Dashboard management is clunky. The order in which dashbaords appear on the left ribbon must be determined manually. There is no option to rank dashboards alphabetically, etc... This is only a problem if the instance has many dashboards.
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What problems is Domo solving and how is that benefiting you?
1. Business facts: Sales, inventory, headcount, etc... Helps maintain and enforce a single source of truth.

2. Report automation

3. Analysis: Efficient Staffing, YOY performance, geographic location of customer base, etc...

Bryce C from Mid-Market(51-1000 emp.)

Domo is powerful and intuitive, but good luck getting your bugs fixedWhat do you like best about Domo?
Domo is one of the most powerful and intuitive platforms I've ever used. Their propritary no-code Magic ETLv2 transformation software is brilliantly fast, helping run day-long SQL transforms in as little as a few minutes. What's nice about Domo is it is a full end-to-end soltuion. It provides the connectors to pull data from thousands of APIs, the transformation tools to get that data into a form that is usage and combine it with other data, and the charting software to display that data in clean, effective charts with proper governance to ensure consumers only see what they need to.
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What do you dislike about Domo?
Domo's customer service is some of the worst I've seen for a SaaS product. Their customer service reps are very non-technical and don't understand the product very well. Worse is they operate under the assumption until proven wrong that your using the product wrong, instead of their being an actual issue. In additon, Domo rarely roles out improves to preexisting features and seems to ignore product feedback from customers on the whole.
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What problems is Domo solving and how is that benefiting you?
We use Domo across our businees, from marketing and sales to finance and accounting. We've found Domo most useful in creating curated reports for users to consume their data in a centralized place, in an easy to understand manner. But we also use Domo to power any data in our other systems like managing active users, automatically creating expense reports, and keeping projects synced from one system to another.

Shannon M from Mid-Market(51-1000 emp.)

Domo - Robust and User Friendly
What do you like best about Domo?
What I appreciate most about Domo is its capacity to empower different departments within my company, enabling them to be productive, well-informed, and decisive. Domo's user-friendly tools enable them to swiftly assess a few charts, gaining precise insights into the trends and metrics they're reviewing and identifying potential trouble spots. This not only accelerates decision-making but also enhances their ability to act promptly and effectively. Additionally, I find Domo's tools to be versatile, offering room for innovation, creativity, and robust solutions.
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What do you dislike about Domo?
Keeping up with Domo's frequent updates and new features can be challenging for users. Despite the availability of reference materials, understanding and effectively utilizing these new tools may require significant time and effort.
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What problems is Domo solving and how is that benefiting you?
Domo has become an indispensable solution for our organization, providing valuable analytics, prompt reporting, streamlined task automation, and efficient data management. Leveraging Domo's platform, we create tailored dashboards, alerts, and automated reports, facilitating information distribution across all levels of our company. This proved especially vital during the transition to remote work, empowering us to maintain productivity and informed decision-making in challenging circumstances. Domo's comprehensive features have significantly enhanced our operational efficiency and adaptability in a dynamic business environment.

Jessica D. from Mid-Market(51-1000 emp.)

Unified data
What do you like best about Domo?
Domo makes it easy to bring data together from multiple different sources and locations and present it in a way that's easy for business users to consume. The interface is very easy to use from a data engineer's perspective through to a viewer of dashboards. The ability to discuss the data in context via Buzz is a great feature.
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What do you dislike about Domo?
There are a small number of admin related tasks that are not as intuitive or easy to complete as per the rest of the product, but this is only a minor complaint.
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What problems is Domo solving and how is that benefiting you?
Domo has enabled us to bring data together that was not previously possible without some element of custom development/integration. This has provided a fundamental shift in how data in our organisation has been used. Confidence is building amongst users as they can see where data is coming from and how it has been combined/manipulated to produce 'the result'.

Gregory L from Enterprise(> 1000 emp.)

DOMO review
What do you like best about Domo?
I like the ease of use with DOMO. I have had no computer programing experience and I picked up on DOMO very easily. It is very versatile, perfect for high level overviews as well as day to day details. The customer support is great as well, if you do run into an issue the DOMO team quickly responds to sumbitted requests.
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What do you dislike about Domo?
Not much. DOMO can answer any question, sometimes multiple ways. It may be difficult determining what the best way to solve a problem would be.
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What problems is Domo solving and how is that benefiting you?
DOMO is great at making the picture clear from upper managment down to the indiviual salesman. DOMO is very dynamic, providing up to date alerts that assist employees to do their job quicker and more efficeint.
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John L from Mid-Market(51-1000 emp.)

"I've used all the big BI tools, but Domo is my tool of choice all the time"
What do you like best about Domo?
Domo has 2 objective reasons why I like it:

1) Everything is in the browser. I don't need to download any programs so if my computer is lost or damaged, I'm still good. Very easy to implement.

2) The Connectors. Domo literally has 1000 connectors and other tools like PowerBI and Tableau have around 80. If these were all ingredients, think about what you could make with 1000 ingredients vs 80.
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What do you dislike about Domo?
The connector guides could use a refresh, but they have some videos now on how to use them so that's nice.
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What problems is Domo solving and how is that benefiting you?
Having a pulse on the business. We can pull in finance, sales, ops, HR, marketing and a bunch of other metrics and we just have visibility at all times.

Barb R from Small-Business(50 or fewer emp.)

Great way to create excitement around data
What do you like best about Domo?
Domo can create visualizations and options that are just not available in other similarly priced BI tools. Doesn't require a statistician to run - Simply someone who understands the data and the questions being asked of it. And built-in integrations between common data platforms make implementation easy.
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What do you dislike about Domo?
Although easy to use, nuanced visualizations take some time to develop when you start.
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What problems is Domo solving and how is that benefiting you?
Educates internal and external clients about their data quickly and with a level of flexibility

Kendall R

"Fast and versatile tool for various levels of data maturity"
What do you like best about Domo?
- Numerous connectors for data sources - this helps with integration and also organizations who have data spread across many systems

- Ease of use due to its SQL-bsaed dialect for creating formulas and functions

- Friendly product support teams
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What do you dislike about Domo?
- Can be expensive compared to competitors
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What problems is Domo solving and how is that benefiting you?
- Ability to quickly refresh large datasets

- Ability to easily share datasets and visualizations across my organization, with data lineage available

Tyler Williams

Domo has completely revolutionized the way I analyze and interpret data for my marketing campaigns. With its powerful analytics capabilities, I'm able to dive deep into customer behavior patterns, track campaign performance in real-time, and make data-driven decisions on the fly. The ability to collaborate with my team in real-time has also streamlined our workflow and improved overall efficiency. Plus, the mobile app allows me to stay connected and access insights on the go, which is a game-changer for my busy schedule. Domo has become an indispensable tool in my marketing arsenal, and I can't imagine running my campaigns without it. Highly recommend to any marketer looking to take their strategy to the next level!

Madison Johnson

As a small business owner, finding a BI software that doesn't break the bank and still delivers top-notch functionality can be a challenge. That's why I'm so impressed with Domo. Not only is it affordable, but it packs a punch in terms of features. From real-time data updates to predictive analytics, it has everything I need to stay ahead of the curve. And the best part? The customer support is exceptional. Whenever I've had a question or needed assistance, their team has been quick to respond and incredibly helpful. Domo has truly exceeded my expectations and has become an invaluable tool for driving growth in my business.