Peak DSP (by Edge 226)

Peak DSP (by Edge 226) Product Details

Edge’s leading product is Peak DSP, a Performance-Driven DSP that enables programmatic buying for quality user acquisition and re-engagement.

Peak offers its media partners:

• An AI-driven algorithm optimizing and predicting install & post-install events: registrations, subscriptions, purchases or any other action
• Data-based targeting with Lookalike Audiences, External User Data and Audience Match
• Direct integrations: ­ Owned & operated and direct apps ­ Mobile device manufacturers & carrier-based supply ­ Over 35 of the world’s top SSPs
• All verticals and environments: Gaming, shopping, utilities, sports (etc.) campaigns across in-app, mobile web and desktop
• Multiple creative types: ­ Rewarded video ­ Playable ads ­ Banners, native ads & text ads ­ HTML/Rich Media ­ JavaScript tags

Peak DSP’s main uniqueness is the minimal monetary risk to direct advertisers and brands buying on performance-based pricing types. For example, with the unique CPV pricing model, pay only for the video ad start.