What is Preferred Patron Customer Loyalty?
Preferred Patron™ Loyalty is a leading solution for customer loyalty, customer engagement, rewards programs and gift card processing. We cater to businesses of all sizes, including large and small multi-outlet businesses. Preferred Patron™ serves diverse industries, including: Restaurants • Retail • Hospitality • Automotive • Veterinarian/DVM • Health Care • Cosmetics • Aesthetics • Orthodontics • Dentistry • Gaming/Casino • Salon & Spa • Colleges & Universities • Gas Stations • Convenience Stores • Health & Fitness • Entertainment • Vape • Golf Resorts • Country Clubs • Cafe's • Pubs & Bars and many more. We offer both co-branded solutions as well as white-labeled solutions. Join are community of participating merchants or stand out with a white-labeled solution, and operate under your own brand! Recognize customers for spend, visits, activities and behaviors, increase customer retention and foster growth. You get an advanced loyalty program complete with incentive campaigns, multi-tiered rewards program with achievement tiers, a vast digital rewards catalog (including AMEX, MC and Amazon GC Rewards), built-in e-mail/sms communications and autopilot operation. We have several interfaces to choose from, including Standalone Cloud/Web, Customer Kiosk, Mobile App plus full integration to Vend Retail POS and Square POS. An OPEN API built on REST technology is also available for easy integration to any platform you need.
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Preferred Patron Customer Loyalty Reviews (101)
- ★★★★★99
- ★★★★★2
- ★★★★★0
- ★★★★★0
- ★★★★★0
Review Summary
Generated using AI from real user reviews
Preferred Patron is overwhelmingly well-regarded, with 48 of 50 recent reviews giving it five stars. Users consistently praise the software's ease of use, responsive customer service, and customization options. Setup is described as quick and straightforward, staff training minimal, and the interface intuitive enough for new users and cashiers alike. The product delivers concrete business value—users report increased customer retention, higher shopping frequency, and measurable sales lifts from targeted email and SMS campaigns. The online customer portal and integrated tablet for point-of-sale signups are frequently highlighted as customer-facing strengths.
Customer support emerges as a genuine differentiator. Multiple reviewers note same-day or near-immediate responses, willingness to implement custom features, and staff who stay engaged beyond initial setup. One user reported a requested software change completed in under 10 hours. The pricing is consistently described as competitive or excellent for the feature set offered.
Only minor caveats surface. Two reviews rate the product four stars rather than five, but both affirm satisfaction—one notes over a decade of reliable use, the other calls it a good system for tracking and collecting customer data. No substantive criticisms appear across the 50 reviews. The product appears strongest for small to mid-sized retail, service, and hospitality businesses seeking manageable, affordable customer loyalty with built-in marketing tools.
★★★★★
Monday, April 12, 2021
“Excellent return on our investment. This platform has helped us…”
Excellent return on our investment. This platform has helped us grow our business faster. A perfect combination of loyalty, customer retention and promotion systems. Our business has grown faster since using this product and I feel its worth every penny and then some ! The platform is always receiving improvements that make growing our business even easier. Customer support for this product is excellent ! They spend as much time as needed to help you through any issue or question...not that you'll need a lot of support but its nice to know its available !
★★★★★
Tuesday, March 2, 2021
“Casino Loyalty Program Solution We researched quite a few different…”
Casino Loyalty Program Solution We researched quite a few different loyalty program solutions, we searched the casino gaming expos, and found a few that would work for us, however once we found Preferred Patron, it was a perfect fit for us, and for the price you can't beat it. Honestly, putting price aside, even the customer support is a selling point by itself. Setup was a breeze, understanding how the program works took very little time & effort, training staff was minimal...we are definitely happy with our choice. Thank you.
★★★★★
Tuesday, March 2, 2021
“I would recommend this company to anyone. We have been…”
I would recommend this company to anyone. We have been using Preferred Patron now for over four years and have never had any issues. Everyone is knowledgeable and very helpful if you require assistance. Our customers love the offerings of the program as well.
★★★★★
Monday, March 1, 2021
“Great Program and Great Support! The team has provided exceptional…”
Great Program and Great Support! The team has provided exceptional service. They were always quick to respond and extremely helpful. They made the setup extremely simple and the product is very intuitive and easy to use. I would highly recommend choosing this company.
★★★★★
Friday, January 15, 2021
“Well Above Expectations Our small business had very specific needs…”
Well Above Expectations Our small business had very specific needs and after much research found Preferred Patron. We are quite pleased with the ease of use and my wife was especially pleased with the marketing abilities. One last note: Yesterday I had a general training question and while I had them on the phone asked if I could have something changed in the software. He said that it was a fixed icon and probably not. Unbeknownst to me after we got off the phone he spoke with the guys that write their code and totally made it happen! I received a call a few HOURS later with, "hey Jeff I have some good news". In less than 10 minutes it was done as I had asked. Being in a customer service based business I cannot say how much I appreciate the willingness for someone to go above and beyond to make a customer happy. We are a happy customer and have not even taken advantage of the marketing side of this software yet. Can only get better from here.
★★★★★
Wednesday, January 6, 2021
“Preferred Patrons delivered exceptional service time and time again! The…”
Preferred Patrons delivered exceptional service time and time again! The service is impeccable! Whether is it helping me out with technical issues or giving me tips to get the most out of the program, I can count on Preferred Patron. I had to take over managing our email marketing program with limited technical background. They were patient, held my hand, went above and beyond to make sure that I understood what to do and checked-in afterwards to ensure that I was on the right track. That's service!
★★★★★
Saturday, December 5, 2020
“Casino Loyalty Program We are very pleased with the new…”
Casino Loyalty Program We are very pleased with the new program based on the one we had prior to our change. Its fast! and Preferred Patron is very helpful. We are very satisfied with our new program.
★★★★★
Wednesday, September 2, 2020
“A "must-have" for Every Retail Store Our loyalty program has…”
A "must-have" for Every Retail Store Our loyalty program has been one of the biggest factors in the growth of our new retail store. Now with COVID, we were closed for over a month. Being able to communicate with our loyalty members allowed us to do thousand of dollars in sales while closed that wouldn't have happened otherwise. We consider this program a required cost of doing business, and one that more than pays for itself. Reasons For Choosing Ability to automate marketing and rewards. Ability to easily sign up and regularly communicate with customers.
★★★★★
Sunday, May 24, 2020
“Fantastic Rewards Program... Unbeatable Price And Incredible Support We have…”
Fantastic Rewards Program... Unbeatable Price And Incredible Support We have done newspaper, radio, television and email promotion with various programs. Preferred Patron is by far the best and most cost-effective advertising and customer-relations tool we have found. Overall... A BIG Thumbs Up!
★★★★★
Friday, May 22, 2020
“It has been amazing! Ease of use for signing up…”
It has been amazing! Ease of use for signing up customers, no long forms- just Name and Tel no., email. The customer engagement part is awesome as the emails are customizable, from welcome email to reminder emails and notification emails. We are able to integrate it into our POS. Gives our pharmacy store a leverage to compete with larger chain stores reward programs and assists us to keep more clients in the community.
